RAW COSMETICS
Project Type
Graphic Design
Media
Branding Identity & Packaging
Year
2024
Brand Attributes
Sustainable | Nature | Fresh
Brand Identity
The visual identity of RAW evokes a sense of natural beauty and simplicity. The logo is clean and elegant. The use of natural colors like soft greens, earthy browns, and clean whites can create a harmonious and calming aesthetic. Incorporating elements inspired by the region‘s flora and fauna can further establish a connection with the brand‘s essence.
Client
RAW is a beauty cosmetics brand that caters to young vegan individuals who have a passion for using natural skincare products. Based in Saint Maxime, South of France, RAW stands for sustainability. The products are purely plant-based and infused with essences sourced from the region. The brand‘s commitment to sustainability is reflected in its 100% recycled paper packaging. RAW embodies naturalness, and this essence should be evident to the customers.
The Packaging
It reflects the brand‘s commitment to sustainability and naturalness. Using 100% recycled paper for product boxes and containers, showcases the brand‘s dedication to eco-friendliness. The packaging design is minimalistic, with clear labeling and simple fonts, which emphasizes the purity of the products.
