A BIT ABOUT ME
Hi, my name is Fiorella Kukuli, I’m a peruvian graphic designer based in Berlin focused on branding identity and packaging design.
My design practice is iterative, empathetic, and collaborative. I like to tell stories that matter while trying to captivate and motivate the user. I am constantly searching for new tools to implement and delve deeper into my work.
My free time is currently occupied by reading thriller and romance books, dancing cuban salsa, playing the ukulele, and caring for my plants 🪴.
Open to new opportunities and new connections.
Let’s connect!
My journey into graphic design didn’t follow the usual path. It actually began in the field of psychology, specializing in organizational psychology, where I learned a lot about what drives human behavior and interactions. I became fascinated by how people think and make decisions, which naturally led me to become curious about consumer behavior. This curiosity pushed me to explore digital marketing, and after completing a course, I realized I had found a new perspective on how visuals can connect with people on a deeper level.
MY JOURNEY
That’s when I truly fell in love with graphic design—especially branding and packaging. I’m drawn to the idea that good design can make a brand memorable, shaping perceptions and even influencing decisions in a crowded market. I get to combine my understanding of psychology, marketing, and design to create work that isn’t just aesthetically pleasing but also makes an impact. It’s about making something that not only catches the eye but resonates with people. That’s what drives me every day as a designer.
MY EXPERIENCE
I hold a degree in Graphic Design and Visual Communication from Berlin International University, along with a Bachelor's in Organizational Psychology from Universidad de Lima. This mix of studies allows me to bring a fresh perspective to my work, combining design with a solid understanding of human behavior. It's helped me take on a range of projects, from team-building presentations to branding and packaging designs.
Currently, I’m enrolled in the Anomaly Berlin Unschool program, a unique experience that has helped me push creative boundaries and rethink traditional problem-solving approaches. Anomaly Berlin, is a creative agency known for its innovative work across various industries. They are not just focused on advertising but also on delivering business innovation and creating culturally relevant content. My time here has influenced how I approach design, always aiming to connect with audiences in meaningful ways.