ZAKA
Project Type
Graphic Design
Media
Branding Guidelines
Year
2024
Brand Attributes
Lifestyle | Inclusion | Aunthentic
Brand Identity
ZAKĀ’s visual identity captures the raw, unfiltered essence of Berlin’s underground culture. The design is minimal yet bold, with a monospaced typeface and gritty textures that reflect the city's urban landscape. The brand palette draws from concrete greys, asphalt blacks, and signal yellows — grounding the identity in street-level realism and activism. Symbolic elements like the macron and circular motifs add individuality and edge, while also serving as subtle nods to community and protection. Altogether, ZAKĀ’s visual world speaks clearly: compassion is not a trend, it’s a movement — essential, visible, and made to stand out
Client
Zakā is a Berlin-born brand built around the idea of turning compassion into a daily essential. Founded by two friends from working-class backgrounds and rooted in the city’s creative and underground music scenes, Zakā offers a fresh and unapologetic approach to social impact.
Through a small, symbolic fashion accessory — the Zakā pouch — the brand encourages people to make giving back effortless and visible. Every element of the brand reflects its mission to make caring cool again, blending raw aesthetics with community-driven values. With a strong presence in Berlin’s urban culture, Zakā connects local compassion with everyday street style, challenging indifference and empowering change — one small act at a time.
