Missy Maker
Project Type
Graphic Design
Media
Branding Identity & Packaging
Year
2023
Brand Attributes
Western | Nostalgic | Playful
Client
Missy Maker is a brand that seamlessly blends the classic spirit of the Wild West with a touch of contemporary sophistication, creating a distinctive branding for a line of chic western apparel. It is designed to evoke a sense of nostalgia while speaking to the fashion-conscious individual.
Branding Identity
the branding and packaging are thoughtfully crafted to blend the timeless essence of the Wild West with a modern, chic flair. The color palette is carefully selected, featuring earthy tones like warm reds, creamy beiges, and soft browns. These colors evoke the rustic charm of the Wild West while maintaining a modern, stylish appeal. The strategic use of red in the logo and key design elements adds a vibrant, eye-catching quality, drawing attention and reinforcing brand recognition.
The use of vintage-inspired graphics, such as the classic cowboy hat and intricate patterns, adds depth and character to the packaging, creating a sense of authenticity and heritage. The consistent application of these elements across various touchpoints, from hang tags to tissue paper and shipping boxes, ensures a unified and memorable brand experience.
KEY WORDS: BRANDING | MERCHANDISING | WESTERN | CLOTHING APPAREL | TAGS